Case Study: Huntsman Elite

How one system unlocked 47% revenue growth in just months

The Challenge: Growth Stalled Despite Demand

Huntsman Elite, a premier athletic training company, wasn’t struggling to attract new athletes — the challenge was hidden inside their existing business.

Without a system to:

  • Track athlete volume and engagement

  • Measure the impact of training sessions

  • Understand the lifetime value of clients

…they were essentially flying blind. Growth stalled, and valuable opportunities with current athletes were slipping through the cracks.

The Solution: A Membership Model That Works Like a Business

Instead of chasing more athletes, we helped Huntsman Elite unlock the potential of the ones they already had.

We designed and implemented a monthly membership plan — a system that did more than provide a new service:

  • Tracked engagement and progress

  • Measured the true value of each athlete relationship

  • Created a predictable, recurring revenue stream

The Results

The impact was immediate and measurable:

  • 47% increase in revenue within just a few months

  • Consistent cash flow through predictable memberships

  • Stronger athlete relationships thanks to better tracking and engagement

The Impact: Sustainable Growth Without More Hustle

With their new membership model in place, Huntsman Elite shifted from survival mode to a scalable, data-driven business.

Now they can focus on what they do best — training athletes — while their system ensures profitability and growth.

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NONPROFIT CLIENT SUPPORT (GCMI)