Case Study: Greater Cincinnati Microenterprise Initiative (GCMI)
How automation freed up a small nonprofit to serve more entrepreneurs
The Challenge: Too Much Admin, Not Enough Impact
GCMI empowers low-to-moderate-income entrepreneurs with coaching, training, and access to capital. But with a lean staff, too much time was being swallowed by repetitive admin tasks:
Manually capturing meeting notes and action items
Onboarding clients into loan and classroom programs
Updating Salesforce for every loan application
This slowed down reporting to funders and limited the team’s ability to focus on what mattered most: supporting entrepreneurs.
The Solution: Smart Automation That Works Behind the Scenes
We built a custom automation system designed around GCMI’s workflow:
Seamless Program Support
Meeting notes and action items automatically captured from Zoom/Plaud into Notion
Action items auto-tagged for follow-up
Faster Client Onboarding
Loan and classroom applications flow directly into Notion
Enrollment and data syncing happen automatically
Effortless Loan Tracking
Salesforce stages update automatically
Manual record-keeping eliminated
The Results (Per Month, on Average)
40 hours saved — the equivalent of a full staff week
Onboarding time cut in half — from 1.5 hours to just 30 minutes per client
Accurate records — centralized data means fewer reporting errors
Capacity boost — serving 15–25% more clients without hiring
The Impact: More Time for What Matters
With admin work off their plate, GCMI’s Program Director now spends more time:
Coaching entrepreneurs directly
Strengthening relationships with funders
Expanding community outreach
By streamlining operations, GCMI is able to reach more entrepreneurs, provide stronger support, and amplify its mission of helping small businesses grow in Greater Cincinnati.